The entrance to Funkoville | Source: Funko

Funko sure knows how to make an entrance!

After two years away from both Comic-Con International: San Diego (SDCC) and New York Comic Con, Funko is coming back in a big way for next month’s SDCC. Today, the ever-growing pop culture merch maker revealed plans for “Funkoville,” a massive and immersive booth experience on the showfloor.

Funko just announced its Mondo acquisition yesterday, but the brand will have a space in Funko’s SDCC booth. | Source: Funko

The booth will be set up like a small town, with standalone storefronts for both Loungefly and Mondo, Funko’s newest acquisition. There will also be a “Pop! Diner” and the “Funko SuperRama” — which are restaurant and grocery store themed shopping experiences.

The center of Funkoville is home to the Funko Theater, a movie theater-themed space. There aren’t a ton of details available yet about this space will have, but it is described as interactive. You can check out the video below to get a tour of the space (well, a virtual rendering of the space) from Freddy Funko.

Aside from this massive physical footprint, Funko has a variety of activations in store for SDCC. This includes the return of the annual “Fundays” party, which will be on Friday, July 22. The theme of this year’s event is black light, and it will offer a variety of contests, giveaways, and special guests. Attendees must purchase a separate, $150 ticket to attend Fundays. More details will be available soon.

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Funko will also be hosting its own Hall H panel this year. Dubbed “Pop! Talk,” the panel will feature Rosario Dawson, Simu Liu, and William Zabka. The date and time for this panel have not been announced yet.

And, of course, what would a Funko booth be without exclusives? Rest assured there will be plenty! These exclusives — which also have not been announced yet, but will be over the coming days —will be available at Funkoville. Select Shared Exclusives will also be available to the general public on Thursday, July 21, via

Fans at SDCC can shop in these fun Funko storefronts! | Source: Funko

Funkoville will include booths No. 5341, No. 5137, and No. 5145 on the SDCC showfloor. The convention is set to take place from July 21-24 at the San Diego Convention Center.

To get detailed information about entry and purchasing exclusives, or to see the latest updates about Funko’s SDCC plans, head to this very helpful blogpost at!

About the author

Madeleine Buckley

Madeleine Buckley

Madeleine Buckley is a senior editor at The Pop Insider, The Toy Insider, and The Toy Book. She covers all things toys and fandom, and has appeared on Cheddar and a variety of regional news networks to talk about the latest trends in both. She is a movie score enthusiast, mediocre knitter, proud Syracuse alumna, and Marvel lover. You can usually find her at the movies or hanging out at home with her super-pup, Parker.