Comic-Con International: San Diego (SDCC) is just a few days away and Hasbro is showing up with its “game” face on.
In celebration of its 100th anniversary, the company is showcasing a number of exclusive products, panels, and fan experiences, featuring fan-favorite brands like Transformers, Nerf, G.I Joe, Star Wars, and much more.
Exclusive Product
Fans can expect to see four con exclusive products: The Transformers Legacy Evolution War Dawn 2-Pack ($49.99) and comes with 5.5-inch Cybertronian Erial and Dion action figures with two blasters, a missile launcher, and Energon canteen accessories. Each figure converts from robot mode to vehicle alt mode.
For Star Wars fans, the Star Wars: The Vintage Collection Krrsantan ($39.99) is a 3.75-inch-scale figure inspired by Star Wars: The Book of Boba Fett live-action series. The design and packaging are inspired by the original Kenner line. The figure comes with 14 accessories, including two additional sets of hands.
The Marvel Legends Series Deadpool and Bob, Agent of Hydra set includes both figures and 28 comics-inspired accessories fit for the Merc with a Mouth, including an alternate head and a bunch of his favorite weapons.
The G.I. JOE Classified Series Philip “Chuckles” Provost ($41.99) 6-inch figure features a classic G.I. undercover agent design. The figure and accessories come in collectible packaging with original artwork and a digital rendering that tells the story of Chuckles’ undercover mission to Cobra Island.
Attendees can visit the Hasbro Pulse Desk at Hasbro Booth No. 3213 to receive a one-time use code, which they can scan to preorder these items. Limited quantities will be available to preorder on the Hasbro Pulse website after the convention, while supplies last.
In celebration of the Mighty Morphin Power Rangers 30th Anniversary, the Power Rangers Lightning Collection Remastered Mighty Morphin Black Ranger will begin pre-orders exclusively at Entertainment Earth and Hasbro Pulse for the duration of SDCC. Limited quantities will be available for purchase at the Entertainment Earth booth (no. 2343).
Hasbro will also host The VAULT: A Hasbro Pulse Store at the Sparks Gallery in San Diego, where fans can purchase Hasbro Pulse’s best-selling products and select convention exclusives. To purchase the SDCC convention exclusives, visitors must present a valid convention badge.
Activities for Fans
Fans can look forward to a variety of activities, brand displays, and giveaways throughout SDCC at Hasbro’s booth, such as signing opportunities with Larry Hama (G.I. Joe), Gregg Berger (Transformers), Marcelo Matere (Transformers), Daniel Warren Johnson (Transformers), David Nakayama (Marvel), and Harry Moore (Marvel). Other highlights include the Hasbro 100th Archive Product Displays, Robosen Product Demonstrations, Transformers: EarthSpark — Expedition Video Game Demo Station with Outright Games, and Transformers: EarthSpark 1-Step Flip Toy Challenge, where fans can win themed prizes.
Nerf is bringing back its popular Nerf Pro Gelfire Demo Station where fans can demo the latest blaster drops from the line: Nerf Pro Gelfire Ghost, Raid, and Dual Wield Pack.
Some convention attendees will also have the opportunity to try the Hasbro Selfie Series and digitally re-imagine themselves as an action figure inspired by characters from G.I. Joe, Ghostbusters, Power Rangers, and more. The Selfie Series team will be unveiling an updated version of the Selfie Series app that now includes more ways to customize. The updates include eyeglasses, sculpted beards, and mustaches as well as several new hairstyles. Fans at SDCC will have the opportunity to try out the updated app at the Selfie Series booth. They will also receive a unique package sleeve commemorating the convention and a branded figure stand as a gift with purchase. The stand and sleeve are exclusive to purchases made at the SDCC booth.
In celebration of the recent release of Transformers: Rise of the Beasts, fans also will have the opportunity to pose for a photo with the Mirage Porsche 911, receive a free, limited-edition poster designed by Orlando Arocena “Mexifunk” (while supplies last), and win digital codes to watch the movie at home. On July 22 from 6-7 p.m PT. “Mexifunk” will be signing a select number of the exclusive Comic-Con posters at the Hasbro booth.
Fans can also visit the Petco Interactive Zone at 58 11th Ave for giveaways and photo opportunities with Optimus Prime, Optimus Primal, and Mirage statues. Additionally, The Lodge: A Paramount+ Experience at Happy Does Bar in downtown San Diego (340 5th Ave) will be decorated with the film’s ’90s-themed aesthetic and offer airbrush tattoos of Autobot and Maximal icons.
For the first time this year, Hasbro is collaborating with licensing, publishing, and retail partners for a free pin scavenger hunt, allowing fans to collect pins featuring iconic Hasbro brands. Visit the Hasbro booth, the offsite pop-up shop, and partner booth locations — including BOOM! Studios, Diamond Select, Entertainment Earth, Icon Heroes, Kotobukiya, Mezco, Skybound Entertainment, Super7, and Super Impulse — to collect the 21 different pin designs.
Panels
Hasbro and its partners will also host a variety of panels throughout SDCC. This includes:
Thursday, July 20
- Secrets of D&D Dungeon Mastering Panel 12:30-1:30 p.m. | Room: 29CD – Chris Perkins, Principal Game Design Architect, Dungeons & Dragons, is here to give you advice on how to level up your Dungeon Master game.
- Hasbro TRANSFORMERS Generations Toy Panel 1:30-2:30 p.m. | Room: 29CD – Screenwriter, game designer, and novelist Flint Dille joins the Transformers team as Ben, Hasbro Marketing; Delaney, Hasbro Marketing; and Evan, Hasbro Design, take attendees through new Transformers action figures — Studio Series: Rise of the Beasts, the first Studio Series Commander, and Generations Exclusive toy reveals. The team will also hold a Q&A to discuss all things Cybertronian. Get ready for a panel that’s More Than Meets The Eye.
- It’s Morphin Time with BOOM! Studios 2-3 p.m. | Room: 25ABC – BOOM! Studios and Hasbro celebrate 30 years of Mighty Morphin Power Rangers storytelling in comics. Join Melissa Flores (Mighty Morphin Power Rangers), Meghan Camarena (Power Rangers HyperForce), and series editors Allyson Gronowitz and Dafna Pleban for a roundtable discussion on the history of the series, an exciting look at what’s next, and some special surprises.
- Magic: The Gathering Goes to Universes Beyond Panel 7-8 p.m. | Room: 7AB – Magic: The Gathering’s Universes Beyond lineup is bringing the game to exciting new places, crossing over with your favorite books, games, and shows. From The Lord of the Rings to Doctor Who, Gavin Verhey, principal game designer, Magic: The Gathering, will share the secrets behind bringing these sets to life, and some sneak peeks of the future.
- All A-Bot Transformers: EarthSpark Panel 5:30–6:30 p.m. | Room: 24ABC – Prepare for more Autobots, more Decepticons, and more Terrans. From Paramount+, Hasbro’s Entertainment One, and Nickelodeon, Transformers: EarthSpark is an original animated series inspired by the iconic global franchise. Catch this exclusive panel and screening of never-before-seen content. Attendees will also be treated to a sneak peek of behind-the-scenes visuals from upcoming new episodes, including the special one-hour season finale slated to debut exclusively on Paramount+ later this summer. Plus don’t miss the chance to participate in a Transformers-themed trivia contest– study up and come prepared to win awesome franchise swag.
Friday, July 21
- Hasbro Toys Panel for Marvel 12:30-1:30 p.m. | Room: 5AB – Dwight, Ryan, and Dan from Hasbro plus Jesse from Marvel share exciting news for Hasbro’s popular Marvel Legends product line. They will give a sneak peek of upcoming, never-before-seen items and hold a Q&A session for attendees.
- Hasbro Star Wars Panel 2-3 p.m. | Room: 7AB – Join Patrick and Jing from Hasbro Marketing and Chris and Eric from Hasbro Design as they discuss the popular Hasbro Star Wars line, including the Black Series and The Vintage Collection. Attendees will get an in-depth look at Hasbro’s latest action figure and premium roleplay offerings from throughout the saga. Word on the Holonet is there may also be a few surprises.
Saturday, July 22
- Hasbro G.I. JOE Classified Series Panel: 12-1 p.m. | Room: 9 – Joes and Cobras don’t agree on much, but even they can see that G.I. Joe’s Classified Series toy line is an absolute hit. Join Emily, John, Lenny, and Tony from the development team to learn never-before-shared behind-the-scenes info, get a sneak peek into the future of Classified Series, and learn more about the most recent HasLab project. Make sure to attend because knowing is half the battle!
- You Got Your Pop Culture in My D&D! Panel 3:30-4:30 p.m. | Room: 29CD – Chris Perkins, Principal Game Design Architect, Dungeons & Dragons, and Josh Herman, Principal Art Director, Dungeons & Dragons, talk pop culture’s invasion of Dungeons and Dragons. Learn how the folks who make D&D are teaming up to bring some of your favorite media sensations to your gaming table.
- Magic The Gathering Panel, Blogatog Live 6:30-7:30 p.m. | Room: 24ABC – Magic head designer Mark Rosewater presents this one-man program in which he re-creates his daily blog, answering the audience’s questions about the making of the popular trading card game.
SDCC will take place from July 20-23 at the San Diego Convention Center. Fans can follow @Hasbro on Twitter, as well as @Hasbro and @HasbroPulse on Instagram for the latest updates.
