Hasbro Pulse Con is back! | Source: Hasbro

There’s a big event kicking off in San Diego tonight, but one major maker of must-have merch is looking ahead to fall.

On the eve of Comic-Con International: San Diego (SDCC), Hasbro dropped the dates for Pulse Con 2022.

Hasbro Pulse Con 2022 will take place Sept. 30 to Oct. 1 and is expected to take place in its usual virtual format.

Other than the dates, nothing more has been revealed about the now-annual event, its programming, or its product offerings.

On Hasbro‘s second quarter earnings call this week, the company revealed that its direct-to-consumer (D2C) business via Hasbro Pulse has grown more than 60% this year and has been positioned to be an important part of the revenue mix moving forward.

Related: Breaking Down the “Kidulting” Craze on Yahoo Finance

Pop Translation: You’re all buying a TON of Marvel Legends Series and Star Wars The Black Series action figures, Wordle games, and G.I. Joe Classified Series Cobra HISS Tanks!

Stay tuned for more details, but in the meantime, you can register your interest in the event right here.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.