McFarlane Toys and Warner Bros. Discovery Global Consumer Products have joined forces to make digital collectibles.
This strategic partnership aims to create an innovative assortment of DC digital collectibles on the McFarlane Toys Digital Platform. Launching with items inspired by the DC Multiverse line of physical products, McFarlane Toys plans to create digital collectibles starring the unforgettable DC superheroes and supervillains.
This fall, McFarlane Toys begins releasing major physical/digital collectibles at retailers across the globe. Learn how the physical/digital redemption system works here. pic.twitter.com/fBiTUH6rPz
— McFarlane Toys (@mcfarlanetoys) July 19, 2023
To give fans an initial glimpse of what’s to come, McFarlane Toys has unveiled a sneak peek of its new digital collectible line across its social media channels. The preview includes first look at the “Batman Year 2” sculpt designed by Todd McFarlane, the throwback Batmobile from Warner Bros. and DC’s The Flash movie, and a Todd McFarlane-designed Superman as seen in Action Comics #1000.
McFarlane has also teased early access to DC digital collectibles for top players within its existing ecosystem, as well as partnered projects with Warner Bros. Discovery, such as DC’s Bat Cowls.
For more information, or to purchase these digital collectibles, visit mcfarlanetoysdigital.com.
