The Tune Squad is back in action as Warner Bros. Discovery celebrates 30 years of Space Jam with a fan-focused anniversary campaign filled with movie screenings, exclusive merchandise, collectibles, and nostalgic experiences.
The celebration tips off with a one-night-only screening of Space Jam in Dolby Cinema at AMC theaters across the U.S. May 20. Can’t attend? The film is streaming on HBO Max; tip-off begins Oct. 1.
Fans can revisit the live-action and animated basketball classic featuring Michael Jordan alongside Bugs Bunny and the Tune Squad with upgraded Dolby Vision visuals and immersive Dolby Atmos sound.
AMC locations will also offer limited-edition collectible concessions, including a themed popcorn container and basketball cup available while supplies last.
Celebrate the film's anniversary with apparel. | Source: Warner Bros. Discovery
Hit the court with a Loungefly duffle bag. | Source: Warner Bros. Discovery
Loungefly has a bag collection. | Source: Warner Bros. Discovery
Fans can enjoy a retail experience at Warner Bros. Studio Tour Hollywood. | Source: Warner Bros. Discovery
Kohl's will have a plush and book collection in stores. | Source: Warner Bros. Discovery
Beyond the big screen, the anniversary celebration includes a wide lineup of licensed products and collaborations rolling out throughout the year. Fans can look for Space Jam-inspired Squishmallows from Jazwares, character-themed bags from Loungefly, apparel from Champion and Bellabu Bear, and a limited-edition watch from Timex. Warner Bros. Discovery is also launching new Tune Squad and Monstars jerseys, drinkware, and anniversary apparel through the WB Shop beginning May 18.
Fans visiting the Warner Bros. Studio Tour Hollywood can also check out a themed retail display featuring retro-inspired apparel and character merchandise inspired by the film.
Additional anniversary plans include international theatrical screenings and a fall collectibles auction from Propstore featuring original animation art from the Warner Bros. archives.
