Red light, green light — grab your gear. Ahead of the Squid Game Season 3 premiere June 27, Netflix is going all-in on the fan experience, unveiling new merch drops, gaming crossovers, and immersive in-person activations that let fans live the game IRL.
New product drops from Netflix Shop, KAWS, Puma, and Spirit Halloween join the lineup alongside exclusive items from Primark, Hot Topic, BoxLunch, and more. The capsule collections, which include everything from loungewear and tracksuits to accessories, collectibles, and costumes, are dropping through July.
Gaming integrations also hit hard: Squid Game: Unleashed, the multiplayer party royale, gets a major refresh with new games and characters. Starting June 27, fans can create their own games in Unreal Editor for Fortnite, explore a themed Reload map, and pick up new cosmetics. Roblox players can enter The Final Games, a new mini-game experience packed with official Netflix emotes and digital gear.
Funko is back in the game with new Pop! figures capturing fan-favorite characters and eerie iconography from the series. Meanwhile, Mattel Creations is upping the stakes with a Squid Game-themed MEGA Staircase Building Set — a detailed display piece inspired by the show’s surreal architecture, perfect for collectors who like their fandoms brick by brick.
KFC Spain, Seara Round Chicken in Brazil, Johnnie Walker, and HiteJinro have plans for exclusive food and beverage.
And if you’re ready to test your luck IRL, Squid Game: The Experience is now open in New York, Seoul, Sydney, and London — with more global locations (including Dallas) coming soon. Even tourism is part of the game: Netflix is partnering with the Korea Tourism Board for exclusive fan tours celebrating the series’ cultural roots.
Whether you want to wear it, play it, or live it, the final chapter of Squid Game is here — and it’s pulling out all the stops.
MEGA SQUID GAME STAIRCASE COLLECTOR BUILDING SET
Build and display this MEGA building set from Squid Game. Easter eggs abound among the bright colors and surveillance screens for the game's barracks. Turn the crank to send faceless workers marching up the stairs after a long day of games.
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MONSTER HIGH SQUID GAME YOUNG-HEE DOLL
Young-Hee gets a head-spinning makeover! This Monster High Skullector doll features drop-dead gorgeous details, including a glossy star-print dress and Squid Game-inspired “guarded” heels. It comes with a jackpot prize purse accessory.
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JOHNNIE WALKER BLACK LABEL SQUID GAME EDITION
Do you need something strong to cure your stress after that Season 2 ending? Pour a glass of Johnnie Walker Black Label that features a call out to Player 456.
