For 45 years, kids have been playing with the sweet-smelling Strawberry Shortcake dolls. Since then, people of all ages have fallen in love with these fruit-themed friends. Even if you no longer have the Strawberry Shortcake toys of your childhood, the new Strawberry Shortcake merch is a perfect, nostalgic addition to your life

BoxLunch’s Strawberry Shortcake collection has something for everyone with more than 25 pieces including apparel, accessories, and more. Some highlights to the lineup include a light pink cardigan with a red frilly collar and Strawberry Shortcake herself farming some strawberries on the front, a mini backpack and crossbody bag duo that features pink-and-white gingham and white and red accents, a makeup bag featuring Strawberry Shortcake and Orange Blossom, and more. 

You can dress like Strawberry Shortcake and her friends in A Leading Role’s collection, which includes roleplay accessories for kids and adults like a chef’s hat and Strawberry Shortcake’s iconic striped leggings alongside merch you can wear out on the town, including a strawberry beanie, two strawberry-shaped purses, a light pink flouncy skirt covered in sequins and strawberries, and some gorgeous, hand-painted boots covered in strawberries and red accents. Boy Meets Girl is also launching a Strawberry Shortcake collection featuring the Boy Meets Girl logo and the Strawberry Shortcake gang with each of their pets!

If you’re looking to taste something sweet, the Strawberry Shortcake brand is collaborating with women bakers to add some sugary goodness to our lives. The Flour Shop is launching a Strawberry Shortcake-inspired cookie decorating kit along with a World of Strawberry Shortcake activation at Flour Shop’s New York City flagship store. From now until Feb. 27, the first 50 people in the store will get a free Strawberry Shortcake sweet treat. The Toronto-based CakeByNams is also launching a selection of Strawberry Shortcake cakes. Dough & Arrow is also launching a collection of Strawberry Shortcake cookies and PeachyCakes will be giving special cake deliveries to Strawberry Shortcake fans.

You can get in on the celebrations yourself with Strawberry Shortcake’s 45th Anniversary Design contest by Threadless. The biggest Strawberry Shortcake fans will pour their love of the brand into their work for the chance to win prize packs, Threadless gift cards, and cash prizes up to $3,000!

Whether you’re looking for a sweet treat or a sweet outfit, your Strawberry Shortcake anniversary celebrations are sure to be filled with sugary goodness.

About the author

Ashley Pelletier

Ashley Pelletier

Ashley is assistant editor for The Toy Insider, The Pop Insider, and The Toy Book with a Master's in journalism from Quinnipiac University. When she isn’t writing her latest story, she is reading a fantasy novel or rewatching one of her three favorite TV shows over and over again. She’s also a big fan of showing people pictures of her two dogs and cat.

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