Breakfast Monsters! is a new line of oddly endearing plush that you can’t help but love.

The new line of cuddly friends from retro toy-maker Super Impulse includes a lineup of breakfast-themed plush toys with a twist. The gang of friendly monsters was created by artist and toy designer Heidi Kenney, and each of the spooky-but-lovable breakfast food plush feature Kenney’s unique style. Each Breakfast Monsters! is packaged in its own cereal box with a surprise hidden inside.

There are nine characters in the initial collection. Check out the roll call below:

Vampire Egg

Gory Grapefruit

Spider Sausage

Franken Toast

Banshee Bagel

Muffin Mummy

Zombie Donut

Spoiled Milk

Orange Ogre 

About the author

Stephanie Grassullo

Stephanie Grassullo

Stephanie Grassullo is an associate editor at Adventure Publishing Group. In addition to handling toy and licensing news and updates for The Toy Book and The Licensing Book, Stephanie also writes toy reviews and commentaries for the Toy Insider. When she’s not binge-watching old episodes of Gossip Girl, Stephanie is always game for Boggle tournaments—she’s the titleholder Boggle champion in her family, and proud of it! Stephanie firmly believes that there is no awkward moment that can’t be remedied with the help of Bop It. To get to know her better, follow her on Twitter @steph_grass.