Supersports by Super7

Best known for putting a fresh spin on pop culture icons such as He-Man and The Masters of the Universe, Alien, Street Fighter, and the Universal Monsters; Super7 is getting into a whole new ballgame.

The San Francisco-based designer of toys, collectibles, and pop culture lifestyle products launched a new brand —  Supersports by Super7 — just in time for spring training. Previewed at Toy Fair New York, Super7 Director of Sports and Licensing Bart Silberman gave The Toy Book and The Pop Insider a firsthand look at the new products coming out of the company’s new licensing agreement with Major League Baseball (MLB). It’s a fitting way to launch a line that marries Super7’s incredible design style with the world of sports.

Supersports, from Super7, will include 3.75-inch ReAction Figures of players and mascots, 1:64-scale Bullpen Buggies die-cast vehicles, enamel pins, Mascot Super-Buckets, and more.

Supersports by Super7 Super-Buckets
Supersports by Super7 Super-Buckets mascots series. Available Sept. 2019.

“Growing up, the first thing I ever collected was baseball cards,” says Brian Flynn, Super7 founder. “When I was seven years old, my uncle sent me a complete box of 1978 Topps Baseball Cards for Christmas. I opened every pack and sorted them by team, and then by number, and then back by team, and number and so on for months. I loved these baseball cards, and I want to bring that same emotion back to the figures and packaging we are making for our Supersports line of baseball figures. Something that brings you back in time, brings you a bit of unexpected joy and brings a smile to your face.”

Supersports by Super7 Enamel Pins and Pennants.
Supersports by Super7 enamel pins and pennants.

The inaugural Supersports collection includes “Classic All-Stars” such as Jackie Robinson, Ted Williams, Willie Mays, Carlton Fisk, Mickey Mantle, Roy Campanella, and more, alongside modern “Baseball All-Stars” including Madison Bumgarner and Buster Posey. Players in the first wave represent teams from two of the most legendary rivalries in professional sports —the Los Angeles Dodgers versus San Francisco Giants, and the New York Yankees versus Boston Red Sox.

Supersports by Super7 Mascots ReAction Figures
Supersports by Super7 Mascots ReAction Figures. Available June ’19.

The Mascots ReAction Figure line will begin with classics such as Mr. Met and the Phillie Phanatic, alongside the oddball Crazy Crab, who appeared for just one season (1984) as the Giants mascot. My fingers are crossed that this line will eventually roll deep with characters such as the Chicago White Sox’s Ribbie and Roobarb, and The Famous Chicken.

“Our aim is to tell the history of the game in a fun and different way thanks to licensing agreements with everyone from MLB Players Inc. and MLB Alumni Association to Topps and CMGWW,” Silberman says. “I have been involved with MLB licensing for more than 20 years, but I’ve never seen such a creative collection. It feels like stuff we had as kids, but all of it is brand new.”

Supersports by Super7 Bullpen Buggies
The classic bullpen cart gets a creative spin with Bullpen Buggies from Supersports by Super7.

And if sports aren’t your thing? Stay tuned! We’ll have more pop culture collectibles from Super7 featured here on the Pop Insider in the weeks ahead.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.