Target is teaming up with The Pokémon Company International for an exclusive lifestyle collection that celebrates 30 years of one of pop culture’s most recognizable franchises.
The collection includes more than 100 products across fashion, home goods, accessories, and specialty items, blending nostalgic character art with modern design. Rolling out in two separate drops this spring, the first wave lands in Target stores May 2 before going live online May 3. A second release follows June 6.
Among the standout pieces are a retro-inspired Starter jacket ($129.99), Pokémon Trapper Keeper organizers ($16.99), collectible accessories, and crossover items created with heritage brands including Caboodles ($17.99-24.99) and Lip Smacker ($4.99-11.99). If all that shopping makes you hungry, Target has exclusive Pokémon Pop-Tarts ($3.99).
The collection was developed with input from longtime Pokémon fans on Target’s internal design team, adding deeper references for dedicated collectors.
Target will also support the launch with a creator-led campaign, starring longtime fan Joe Jonas, and select in-store experiences, turning the anniversary into a larger retail event for fans looking to catch the collection before it disappears.
Catch ‘em all online at target.com.
TARGET X POKÉMON COLLECTION
This Target exclusive collection of more than 100 items celebrates 30 years of Pokémon.
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COLLECTION LAUNCHES MAY 2
