Hit the Bullseye and Spark Action With New Transformers Drops

Target and Walmart are the go-to spots for robot action this week.

Hasbro continued its Transformers 40th Anniversary Fanstream event today with the second of four streams planned for this month. It was short and snappy, but packed with intel for those interested in new developments in the ongoing war between the Autobots and Decepticons.

First up, today is the last day to back the Transformers: Legacy Robots in Disguise 2001 Omega Prime HasLab campaign. A massive success with more than 22,000 backers against a 10,000 minimum, if the FOMO is real, get in on it now! Previous Transformers HasLab campaigns, including the gigantic Unicron that was on display at The Pop Insider’s 2019 New York Comic Con (NYCC) booth go for big bucks on the secondary market (we’re talking thousand$$$$ here).

These four Transformers are rolling out at Walmart. | Source: Hasbro

With Walmart Collector Con underway, Hasbro unveiled four new additions to the Transformers Legacy United collection. Fans can collect Voyager Class Star Raider Ferak, Deluxe Class Star Raider Filch, Deluxe Class Star Raider Lockdown, and Deluxe Class Star Raider Cannonball! It’s not an Allspark, but Walmart does have a “spark” on its buildings and website, so roll out to grab these while you can.

Source: Hasbro

Speaking of retail icons and mascots, Target is getting in on the action in a big way with the Transformers Generations Target Optimus Prime and Autobot Bullseye. The special edition set features Optimus Prime in an alt mode bearing the livery of a Target delivery truck. Always one to rock with a companion, Target’s Bullseye is reimagined as a package that turns into the famed dog. Preorders are open now with delivery slated for June.

If you missed the live stream, check it out below and for more on Transformers’ 40th anniversary, check out ‘Till All Are One at our sister publication, The Toy Book!

TRANSFORMERS GENERATIONS TARGET OPTIMUS PRIME & AUTOBOT BULLSEYE

Get ready to roll out with the Transformers Target Optimus Prime and Autobot Bullseye action figures! Optimus Prime can convert from robot to a redesigned Target delivery truck alt mode in 30 steps. This figure features deco and details inspired by Target delivery trucks and comes with a Matrix of Leadership accessory. The included trailer…

Product Facts

MSRP:
$59.99

Age:
8+

Manufacturer:
HASBRO

Buy Now

Target

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.