Selena Gomez (left), Billie Eilish (center), and Tony Bennett & Lady Gaga (right) merchandise from the UMG Holiday Campaign! | Source: UMG/the Pop Insider

If you’re struggling to find the perfect holiday gift for the music buffs in your life, Universal Music Group (UMG) might have just the thing for you. UMG has partnered with a host of different artists, record labels, and retailers to launch its first holiday campaign, and it’ll have you rockin’ around the Christmas tree.

In celebration of Cyber Monday, UMG is offering new and exclusive merchandise for more than 50 artists. The collection includes a range of items featuring music legends both new and old, some of which include Billie Eilish, Justin Bieber, Bob Marley, and The Rolling Stones. In light of the consumer holiday, UMG is hosting a 40% storewide sale on all merchandise with free shipping on all U.S. purchases! Head over to the online shop to explore the full collection.

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Picking out the right merch for a fan can be tricky — so UMG is also offering the UMusic Gift Card, which can be used to purchase music and merchandise across 25 select artists’ online shops — ranging from Ariana Grande to 2PAC — or from iconic record labels, such as Sound of Vinyl and UDiscover. The gift card can be purchased as a gift to a loved one or a gift to yourself (because treat yourself) and will be sent to the recipient via email. The gift just keeps on giving, because any U.S. resident who purchases a single $100 gift card will automatically be entered in the chance to win a $500 e-gift card! More detailed instructions and information can be found at

And, if you’re still feeling overwhelmed by all this musical magic, don’t fret, because UMG has organized a comprehensive Holiday Gift Guide! Separated into categories by price, genre, and fan-favorites, the gift guide is perfect for any superfan-by-proxy who wants to nail their holiday performance! Check out the full gift guide here.

About the author

Danielle Farina

Danielle Farina

Danielle is an editorial intern for the Pop Insider, the Toy Book, and the Toy Insider. When she’s not giving an incredibly off-key performance of her favorite Disney soundtracks, you can find her going on walks, binge watching New Girl, or reading a book in a local coffee shop! Danielle is excited to immerse herself in the world of toys and unleash her inner child!