Squishmallows is making its way to Web3 thanks to a partnership with VeeFriends!
Fans of digital collections will know that pop culture companies everywhere have been hopping on the NFT train, from Warner Bros. and Eluvio teaming up for a Superman collection to Funko releasing a series of House of Dragon Digital Pops. Jazwares is now joining in, partnering up with VeeFriends for four new Squishmallows, all based on NFT characters.
Characters included in the new VeeFriends collection are Adventurous Astronaut, Humble Hedgehog, Intuitive Iguana, and Karma Kiwi. The characters originally appeared as NFTs designed by artist Gary Vaynerchuk.
Each VeeFriends character will be featured as a 12-inch tall Squishmallows plush, retailing for $24.99. The Squishmallows brand is no stranger to licensing, with previous partnerships including Disney, Harry Potter, and Godzilla.
The new VeeFriends Squishmallows are launching Aug. 7 exclusively at the Jazwares and VeeFriends online stores. Mark your calendars and get ready to collect a digital friend physically!
