McFarlane Toys is celebrating 30 years of epic action figures and collectibles with new exclusives and social media fun!

The company has maintained private ownership since Todd McFarlane founded it in 1994. One of McFarlane Toys’ core collections is McFarlane’s Spawn, a comic book series with hundreds of millions of copies sold in more than 120 countries. The series launched in 1992 with more than 1.7 million copies sold. 

Following the launch of Spawn, McFarlane launched McFarlane toys to create hyper-realistic and articulated action figures based on the series. Over the years, McFarlane Toys has partnered with DC Comics, Disney, Warner Brothers, and more along with celebrities like Tim Burton, Ozzy Osbourne, KISS, and sports starts from the NFL, NBA, NHL, and MLB. 

To celebrate the company’s anniversary, McFarlane Toys will drop several limited edition and exclusive Gold Label figures, including a 2-pack featuring a Spawn figure based on McFarlane’s original design paired with a figure of McFarlane himself. 

The company will also host social media contests (@mcfarlane_toys_official on Instagram) and other releases on its social media channels throughout the year.

About the author

Ashley Pelletier

Ashley Pelletier

Ashley is assistant editor for The Toy Insider, The Pop Insider, and The Toy Book with a Master's in journalism from Quinnipiac University. When she isn’t writing her latest story, she is reading a fantasy novel or rewatching one of her three favorite TV shows over and over again. She’s also a big fan of showing people pictures of her two dogs and cat.