ICYMI, AMC Theaters and Universal Studios are in a bit of a spat right now. The whole thing started over, of all things, Trolls World Tour, which Universal opted to release directly to paid video on demand (PVOD) due to the current global health crisis, instead of delaying its theatrical release.

According to VarietyTrolls World Tour raked in more than $100 million for Universal in its first three weeks of PVOD. This success prompted NBCUniversal CEO Jeff Shell to say that the studio will continue releasing movies on PVOD and in theaters, even once movie theaters are able to reopen.

AMC Theaters did not take this news well, responding with a sweeping declaration: The theater chain will no longer show Universal Studios movies. Full stop.

It’s unclear what AMC hopes to accomplish with this, because choosing not to screen Universal’s movie slate — which includes major titles such as F9, Minions: The Rise of Gru, and Jurassic World: Dominion — could cause major revenue loss for the already struggling chain of theaters.

The internet was quick to point out how confusing this protest is, and the tweets did not disappoint. Here are some of our favorites.


Photo: Universal

About the author

Madeleine Buckley

Madeleine Buckley

Madeleine Buckley was a Senior Editor at The Pop Insider, The Toy Insider, and The Toy Book. She covered all things toys and fandom, and has appeared on Cheddar and a variety of regional news networks to talk about the latest trends in both. She is a movie score enthusiast, mediocre knitter, proud Syracuse alumna, and Marvel lover. You can usually find her at the movies or hanging out at home with her super-pup, Parker.