Atari Controller

Atari Controller
The Star Wars Home Arcade Game, from Arcade1Up

As the arcade resurgence continues, Atari and Arcade1Up are getting closer.

Since the launch of TastemakersArcade1Up 3/4-scale arcade cabinets last fall, the companies have collaborated on multiple titles, including Asteroids, Centipede, and the forthcoming Atari Star Wars. Today, Atari CEO Fred Chesnais and Tastemakers CEO Scott Bachrach revealed that their companies have entered into an exclusive partnership for the mid-size arcade cabinet category, which includes products in the 18- to 59-inch range.

“We’re excited to make this announcement which can be seen as the foundation for our continued, long term relationship,” Bachrach says. “Together, we want to ensure that the quality of gameplay and the arcade experience you remember is maintained and delivered in our existing and future product launches with Atari.”

Arcade1Up arcade cabinets are created in a size and format that allows both casual gamers and enthusiasts to fit multiple cabinets into their game rooms. Each cabinet includes multiple titles, with arcade-accurate controls and retro-styled artwork.

Photo: Arcade1Up

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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