Murder is on the menu at First Watch. Just in time for spooky season, the breakfast spot is joining forces with The Traitors: New Blood for a deceptively delicious new collab.
Available now, the limited-time menu puts a Traitors-inspired twist on three classic First Watch favorites. Fans can start their scheming at sunrise with the Traitor Tri-Fecta, which pairs perfectly with the Bacon of Betrayal and the Tres Leches Treachery for a devilish dessert. Whether you’re a Faithful, a Traitor, or just dining in for the drama, there’s something for everyone to sink their teeth into.
After they dig in, fans can put their detective skills to the test with a series of digital missions in the First Watch app. A new challenge will drop online every two weeks during the new season, inviting fans to crack codes, hunt for clues, and solve tricky mysteries — just like they do in the castle!
As they complete missions, fans can unlock all sorts of exclusive perks, from breakfast rewards and official Traitors merch to sweepstakes entries. Those entries give players the chance to win a year’s worth of free First Watch, with some sneakily stylish swag to boot. The more you play, the more you earn! The first puzzle is available now, and fans can join the game online and in the app.
Faithfuls, report to First Watch, because The Traitors: New Blood menu will only be available for a limited time. To learn more and find a location near you, visit firstwatch.com/traitors.
