Fortnite Streamer DrLupo Scores State Farm Sponsorship

Like a good neighbor, State Farm is there for DrLupo. One of the best and most-followed Fortnite players in the world, Nebraska’s Benjamin “DrLupo” Lupo is a top Twitch streamer and captain of Rogue‘s Fortnite Team. This week he becomes the first-ever individual eSports athlete to be sponsored by State Farm, a move that signals further expansion by the insurance giant into the support of eSports.

The State Farm deal with DrLupo includes State Farm support of DrLupo’s livestreams with branded replays, live in-stream stunts, product integrations, event-based remote streams, sponsored giveaways, and social content.

Harnessing his audience of more than 2.9 million followers on Twitch and 7 million followers across all social platforms, DrLupo uses his influence to support charitable causes. Last year, DrLupo raised $1.3 million for St. Jude’s Research Hospital through various live streaming events, breaking fundraising records during St. Jude PLAY LIVE.

Last year, State Farm became the first non-endemic sponsor in North America of the League of Legends Championship Series (LCS), the first NBA partner to sign a separate deal to sponsor the NBA 2K League, and a major sponsor of the Rocket League Championship Series.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.