Matthew Reinhart | Source: Insight Editions

Pop into a thrilling reading experience!

Matthew Reinhart, the world-renowned pop-up engineer, is teaming up with Insight Editions to launch the Reinhart Pop-Up Studio, an official imprint for the publishing company. The studio is expected to publish 8-10 pop-up titles per year, combining Reinhart’s expertise in pop-up innovation with Insight Editions’ production quality and experience. The titles will include both original material and officially licensed properties, including Harry Potter, Star Wars, and Disney.

Before creating the Pop-Up Studio, Reinhart worked alongside Insight Editions to create an abundance of pop-up book experiences. His first title, A Pop-Up Book of Phobias, was a hit in 1999. Since then, Reinhart has worked on more than 50 pop-up titles, including Disney Princesses: A Magical Pop-Up World, Jurassic World: The Ultimate Pop-Up Book, Star Wars: The Ultimate Pop-Up Galaxy, and A Pop-Up Guide to Hogwarts and Beyond. 

Related: Book Review: ‘Star Wars The Ultimate Pop-Up Galaxy’

The first title from the Pop-Up Studio, Teeth, Tentacles, and Tail Fins: A Wild Ocean Pop-Up, is expected to launch in July this year. Later this fall, the imprint’s list will grow with Stranger Things: The Ultimate Pop-Up Book and other transformative books featuring the worlds of Batman, Harry Potter, and Disney. Next spring, titles will include Disney Princess: The Little Mermaid Pop-Up Book and Dungeons & Dragons: The Ultimate Pop-Up Book. 

Pop-up book fans can check out Reinhart’s eye-popping publications on his website.

About the author

Madison Eubanks

Madison Eubanks

Madison Eubanks is an editorial intern at the Pop Insider, the Toy Insider, and the Toy Book. When she’s not binge-watching the entire Harry Potter film series for the 42nd time or thrifting for vintage toys, Madison contributes her writing to all three publications. She is excited to explore the world of toys and pop culture. In her free time, Madison enjoys listening to music, writing film reviews, and performing roller skating tricks.