No white after Labor Day? No thanks. Hellmann’s (yes, the mayonnaise company) is making wearing white cool year-round with a new denim fashion collection that is perfect for game day: House of Hellmann’s.
The House of Hellmann’s collection features three denim pieces: a hat, a jacket, and pants. Each piece in the collection comes in the creamy white color of mayo and features motifs inspired by the Hellmann’s ribbon logo.
To launch the collection, the brand is teaming up with New York Giants linebacker Kayvon Thibodeaux, who is known for his fashionable game entrances. Thibodeaux will unveil a custom House of Hellmann’s look designed by Zero Waste Daniel and styled by fashion stylist Kyle Smith.
Hellmann's is teaming up with Kayvon Thibodeaux for game day styles inspired by mayo. | Source: Unilever
Hellmann's is teaming up with Kayvon Thibodeaux for game day styles inspired by mayo. | Source: Unilever
Hellmann's is teaming up with Kayvon Thibodeaux for game day styles inspired by mayo. | Source: Unilever
“The tunnel walk is my runway and a place I get to express myself through style,” Thibodeaux says. “Teaming up with Hellmann’s and Zero Waste Daniel to design my custom fit is about challenging outdated style rules. I’ve always brought my own flavor to my game day looks, and the House of Hellmann’s denim collection is an extension of that. When it comes to style and taste, there are no rules.”
The House of Hellmann’s collection drops Monday, Sept. 8 at 12 p.m. ET at houseofhellmanns.com. Whether you’re snagging the collection for yourself or buying it as a gift for your mayo-loving friends and family, you can be sure you’re going to find a fit that is packed with flavor.
