King’s Hawaiian is on a roll — literally! After updating its logo, the bakery is whipping up a new batch of apparel and accessories as warm and soft as its iconic breads.
Fans can say “Aloha!” to first-class comfort with the Softwear lounge sets. These ultra-cozy sweatshirts and joggers feature the brand’s new logo and passport stamps with a warm, fluffy lining inspired by the fan-favorite side dish. As a toast to travelers, the line also includes an eye mask and travel pillow to keep you feeling fresh on your next flight. The entire collection is available now.
Keep your buns warm with these lounge sets. | Source: King's Hawaiian
Fans can sleep sweetly during their trip through the skies! | Source: King's Hawaiian
To celebrate the launch, King’s Hawaiian is taking its softness to new heights. From Aug. 27-28, foodies flying through Chicago O’Hare International Airport can score their own Softwear set at an exclusive King’s Hawaiian pop-up in Terminal 2. But there’s a catch — to take the set home, fans must swap it for the clothes they’re already wearing. If you’re not ready to switch up your style, you can still enjoy free snacks and samples before your trip through the skies.
Can’t make it to Chicago? Don’t worry — fans can shop Kings Hawaiian’s new Softwear set and travel accessories now at kingshawaiian.com.
KING’S HAWAIIAN SOFTWEAR COLLECTION
Keep your buns warm with these lounge sets. | Source: King's Hawaiian
Fans can sleep sweetly during their trip through the skies! | Source: King's Hawaiian
This limited-edition line includes fresh-baked fashion featuring King's Hawaiian's new logo. Fans can rock matching Softwear lounge sets, an eye mask, and a travel pillow inspired by the brand's iconic rolls.
