These superheroes are *super* snuggly! | Source: Kids Preferred

Babies are gonna cuddle with and chew on toys anyway… so why not give them an adorable Batman or a super-cute Slytherin snake? Kids Preferred, a toy company that makes toys designed to aid development for babies and young kids, thinks it’s never too early to get kids into fandom.

The company is teaming up with Warner Bros. to create Harry Potter and DC toys for the littlest fans, including plush, sensory toys, and more! 

Kids Preferred’s lineup of Harry Potter toys includes sensory toys and plush! | Source: Kids Preferred

The Harry Potter lineup features an assortment features a variety of plush toys, including versions of Harry Potter, Hermione Granger, and Ron Weasley; a sensory Golden Snitch plush that is filled with beans and makes crinkle sounds; a soft Dobby holding a sock, and more. You can even help little witches and wizards embrace their future Hogwarts house with the Slytherin snake, Ravenclaw raven, Gryffindor lion, or Hufflepuff badger plush — no Sorting Hat required!

The rest of the Wizarding World lineup includes teether blankies that can sooth soothe achy gums while babies watch Harry Potter for the first time, a Ron Weasley beanbag, Dobby-themed socks, and more!

When babies and toddlers are still little, their parents are their main superheroes. Kids Preferred’s lineup of DC toys will give kids even more heroes to look up to, even though parents will always be No. 1! The DC Comics collection includes Superman, Wonder Woman, and Batman as plush blankies; a Batman vibrating clip-and-pull down activity toy; a Superman activity toy with a variety of sensory activities; and more! The star of the collection, however, is My First Comic Book. This soft book features flaps, tactile ribbons, and more alongside a story featuring Batman and The Joker!

Related: ‘Batwheels’ Re-imagines DC Characters for the Next Generation

These toys will be launching at mass market retailers throughout the rest of this year. With Kids Preferred’s lineup of Harry Potter and DC toys, you won’t have to wait until kids are old enough to watch your favorite flicks to give them the fandom experience. 

About the author

Ashley Pelletier

Ashley Pelletier

Ashley is assistant editor for The Toy Insider, The Pop Insider, and The Toy Book with a Master's in journalism from Quinnipiac University. When she isn’t writing her latest story, she is reading a fantasy novel or rewatching one of her three favorite TV shows over and over again. She’s also a big fan of showing people pictures of her two dogs and cat.