Hello Kitty and Labubu Team Up for a Meow-vellous Monster Mash-up

Hello Kitty has lots of furry friends, but now she’s adding The Monsters into the mix. 

Pop Mart is teaming up with Sanrio once again for another adorable collab, this time starring the viral TikTok sensation Labubu. Combining the character’s playful personality with Sanrio’s signature sweetness, this mash-up is a meow-vellous must-have for kawaii collectors. Fans can get their paws on them as early as March 12. 

The star of the lineup is the Labubu x Hello Kitty Vinyl Plush Doll. Retailing for $149.99, this charming critter features soft brown fur and rocks a pair of colorful, Hello Kitty-inspired overalls. Fans can customize their fuzzy friend with an embroidered sleep mask, which pairs purr-fectly with its heart-shaped Hello Kitty pillow. Cute, cozy, and collectible, this is one drop you don’t want to sleep on. 

The sweet surprises don’t stop there! Fans can also grab a line of mystery box Labubu bag charms, each inspired by a different Sanrio character. There are six plush pals to collect — including fan-favorites like Hello Kitty, My Melody, Kuromi, Pochacco, and Cinnamoroll — as well as a rare chase to hunt down. Every vinyl-faced pendant includes a unique outfit, accessories, and a handy clip to attach your new bestie to your bag, belt loops, key rings, and more. 

The Labubu x Sanrio collection will launch online on March 12, with a retail rollout to follow in April. In the meantime, you can check out Pop Mart’s other Sanrio collabs on its website.