LEGO Originals Wooden Minifigure

The classic LEGO minifigure is getting an artisan reinvention that celebrates a heritage of which many current builders may not be aware.

When master carpenter Ole Kirk Kristiansen started making toys in 1932, the first offerings from LEGO were handcrafted from wood. It wasn’t until wood became scarce in the aftermath of World War II that Kristiansen turned his attention to plastics, eventually birthing the famous bricks that spawned an empire.

Tapping into a lineage that includes both wood and plastic toys, the LEGO Group and Room Copenhagen are introducing LEGO Originals, a new range of products “dedicated to fans who love a bit of LEGO nostalgia and playful interior design.”

LEGO Originals Wooden Minifigure

Unveiled today at the LEGO Originals Pop Up Store and Gallery in Covent Garden, London, the LEGO Originals Wooden Minifigure is an upscaled 5:1 version of the classic minifigure that kids of all ages have been playing with since it first debuted in 1978. The 7-inch, handcrafted Wooden Minifigure comes in a premium gift box packed alongside a selection of LEGO bricks and a 28-page booklet that celebrates the legacy of the minifigure while showcasing the development of the wooden model.

LEGO Original Wood Toys

“I have always been committed to making the nicest and most robust objects, and just like other carpenters, I believe the best type of advertising is when the product promotes itself,” Kristiansen said in 1950. “Our purpose is to produce a really good, solid and finely crafted piece of work, and ensure LEGO products always be known for their exceptional quality.”

The Wooden Minifigure is handcrafted from FSC-certified oak, with adjustable yellow plastic hands, just like today’s LEGO minifigures. Its release comes on the 60th anniversary of the last LEGO product to be manufactured using a combination of wood and plastic: the 1130 Bedford Firetruck from 1959.

The LEGO Original Wooden Minifigure is expected to be viewed as a blank canvas ripe for customization by designers and artists around the globe.

LEGO Originals Wooden Minifigure

The LEGO Originals Wooden Minifigure is available to purchase this weekend at the pop-up store and will be available to LEGO VIP members via beginning on Nov. 3. Global orders for the general public will be accepted beginning on Nov. 8 while supplies last.

Photos: The LEGO Group

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.