Strap in, ‘00s teens and tweens. It’s Happy Bunny — the brand behind the nostalgic, but also kind of rude, bunny — is officially back in stores.
It’s Happy Bunny has teamed up with Hot Topic, Goodie Two Sleeves, and Broken Promises at Zumiez to make new merch that continues the early-aughts fashion renaissance, but with the cheeky twist it’s been needing.
The Hot Topic collab features accessories like bead jewelry, necklaces, and a lanyard. The bead earrings and bracelets have pink, white, yellow, and blue enamel charms with the Happy Bunny on them and have letter beads that spell out “U Suck,” “Dorkwad,” and “Loser.” The best friend necklace collection includes two necklaces, one with a pink bunny in a straight jacket and one with a blue bunny holding a knife. There is also a necklace that features a blue bunny figure in a straight jacket under a dome. Finally, the Hot Topic It’s Happy Bunny lanyard is covered in pink bunnies with lipstick prints on their butts.
The Broken Promises collection is full of fun apparel to spice up your wardrobe, including a black velour tracksuit that says “2 Cute 2 Talk 2 U” and a black hoodie with red details that features a devil version of the bunny and says “I’m bad and you love it.” Seriously, these pieces could have stepped out of a time machine from 2002.
Finally, the Goodie Two Sleeves collection includes dozens of T-shirt designs, including one with a rainbow bunny and others that feature the yellow bunny paired with sayings like “The less I listen the happier I get,” “I only hate everybody because of everything,” and “Don’t know don’t care.”
With more of these products already on the market and more on the way next year and in 2024, nostalgic dressers will be more than happy with the return of It’s Happy Bunny.
