Next Wednesday may just be a regular day for some people, but Pokémon fans around the world know that Feb. 27 is Pokémon Day — a pop-culture holiday celebrating the original release of Pokémon Red and Pokémon Green in Japan.

This year, there’s tons in store for fans, from new merch launches to Pokémon marathons.

To start, there will be in-store Pokémon trade and play events at more than 2,500 GameStop locations across the country on Feb. 23. At the events, GameStop will release an exclusive Lapras plush from Wicked Cool Toys. More than 100 Best Buy stores in the U.S. and more than 100 EB Games stores in Canada will host events on Feb 23, too. These events celebrate the release of the latest Pokémon Trading Game expansion pack, Sun & Moon—Team Up. Attendees will receive a free oversize booster pack containing cards and other goodies, while supplies last.

Fans can revisit favorite moments from the animates series with the Twitch Pokémon Marathon, which returns on Pokémon Day and runs through May 5. Twitch will showcase favorite episodes and movies all day Wednesday, or fans can watch on Pokémon TV.

To round out the celebration, fans can get their hands on multiple new lines of Pokémon merch. Pokémon Center will release Poké Ball Classics, a new collection of apparel and accessories designed for the workplace and dressy occasions. The line — including a bifold wallet, a tie, a scarf, Fossil watches, and more — features a Poké Ball pattern.

Pokémon will also debut its new streetwear collaboration with 10.Deep on Feb. 27. The spring/summer line includes apparel featuring Team Rocket and will be available at a pop-up event at 10.Deep’s flagship store in New York City and online at

Outside of clothing, the new Funko Pop! Bulbasaur figure will drop on Pokémon Day, while Build-A-Bear Workshop will offer an online discount of up to 30 percent off all Pokémon bundles from Feb. 25-27.

Pokémon invites fans to share their celebrations on social media using the hashtag #PokemonDay.

Photos: Pokémon

About the author

Madeleine Buckley

Madeleine Buckley

Madeleine Buckley was a Senior Editor at The Pop Insider, The Toy Insider, and The Toy Book. She covered all things toys and fandom, and has appeared on Cheddar and a variety of regional news networks to talk about the latest trends in both. She is a movie score enthusiast, mediocre knitter, proud Syracuse alumna, and Marvel lover. You can usually find her at the movies or hanging out at home with her super-pup, Parker.