We’re just weeks away from Comic-Con International: San Diego (SDCC) and one of the biggest names in pop culture has just announced that it will return from July 19-23. Mattel’s presence at SDCC will feature panels, special guest appearances, product showcases, and more at Booths No. 3029 and 2945. Mattel will also feature fan-favorite properties such as Masters of the Universe, Hot Wheels, Monster High, WWE, Jurassic Park, and more.
Mattel Creations is kicking off the SDCC celebration on July 10 with the “12 Days of Fandom” event. This fan-first celebration of all things Mattel will unveil the latest collectibles from a variety of iconic properties. From now until July 16, badged SDCC participants can apply for access to the official Comic-Con 2023 Exclusives Portal to gain access to products at the show and the list of fan experiences below:
- WWE Superstar Meet & Greet
Thursday, July 20 1:15-2:15 p.m. PT (Mattel Booth No. 3029)
Visit the Mattel booth for a meet and greet with the Superstars of WWE!
- Hot Wheels Design and Packaging Autograph Signing
Friday, July 21 12:30-1:30 p.m. PT (Mattel Booth No. 3029)
Meet the designers of a new Hot Wheels line for a signing and giveaway. Participants include Chris Colangelo, Kevin Cao, Mike Vasquez, Vic Blankenbaker, and Rich Orlina.
- Monster High Design and Packaging Signing
Friday, July 21 2-3 p.m. PT (Mattel Booth No. 3029)
To celebrate 13 years of Monster High, meet Monster High designers as they sign exclusive SDCC Monster High posters!
- Little People Collector Avatar: The Last Airbender Poster Giveaway
Thursday, July 20 through Saturday, July 22 3:30-4 p.m. PT (Mattel Booth No. 3029)
Little People Collector will be handing out exclusive posters based on the show. During this time, a few lucky fans will receive a poster signed by the creators of the show.
- UNO Ultimate Foil Card Giveaway
Thursday, July 20 through Saturday, July 22 4:30-5 p.m. PT (Mattel Booth No. 3029)
To celebrate the Man of Steel’s 85th anniversary, UNO will giveaway a special-edition UNO Ultimate Superman Foil card at the booth.
There will also be a few panels brought to SDCC by Mattel:
- Mattel & WWE Elite Squad Fan Panel
Thursday, July 20 11:15 a.m.-12:15 p.m. PT (Room: 6A)
The Mattel WWE Elite Squad defends its title as the Action Figure champions of SDCC with all new WWE action figure reveals and WWE Superstar guests. Join hosts Sam Roberts and Johnny Gargano for a star-studded panel featuring the Mattel Design team and Superstars from WWE!
- An Inside Look at Mattel’s Jurassic World Toy Design
Friday, July 21 11 a.m.-12 p.m. PT (Mattel Booth No. 3029)
In honor of the 30th anniversary of Jurassic Park, go off script with the Mattel Jurassic World Design Team and zoom in on toy creation. Hear from dinosaur toy designers Greg Murphy, Chandra Hicks, Carlos Rosales, and Chloe Mun and get ready for an action-packed conversation featuring product reveals, ferociously fun trivia, and more.
- Masters of the Universe (MOTU) Design Panel
Friday, July 21 12:30-1:30 p.m. PT (Room 24ABC)
The Mattel MOTU product and packaging team will reveal an exclusive look into the creative process behind the latest releases and a sneak peek of what’s to come in 2024 and beyond. Even better, the first 250 attendees will receive an exclusive “Moaty” lapel pin. By the Power of Grayskull!
Fans can stay up to date with the 12 Days of Fandom at the Mattel Creations website.
