Freddy Funko greets visitors at sodoPOP | Source: Marshall Retail Group

Freddy Funko is ready to welcome travelers as they pass through the N Concourse at Seattle-Tacoma International Airport (SEA, aka Sea-Tac).

The iconic Funko mascot has the Space Needle in hand as he stands guard at the entrance to sodoPOP, a new destination for must-have merch that was created by the WHSmith Co.’s Marshall Retail Group in collaboration with Funko and Seattle’s Museum of Pop Culture (MoPOP).

In the new store, pop culture enthusiasts traveling to and from the Emerald City can check out an assortment of Pop! Vinyl figures, Paka Paka collectibles, Loungefly fashion accessories, and more in a retail space that’s adorned with Seattle-themed memorabilia, including a guitar wall that pays homage to MoPOP’s famous instrument tornado.

Seattle-styled music merch at sodoPOP | Source: Marshall Retail Group

If rock and roll is your thing, the store is stocked with a host of classic band apparel from local legends, including Jimi Hendrix, and more kitschy prints, like “Coffee & Grunge & Beer” alongside products from local brands.

Related: From the Stage to the Shelf: Music Collectibles Are Hotter Than Ever

“We pride ourselves on our ability to truly create concepts inspired by their location and source local brands and products to offer our customers,” says Toby Keir, CEO of Marshall Retail Group and InMotion. “sodoPOP is an example of our ongoing commitment to elevating the traveler’s experience.”

sodoPOP in in the N Concourse at Sea-Tac | Source: Marshall Retail Group

While branded airport stores and activations are nothing new (see: Rolling Stone, Nintendo, EW, CNN, etc), there is a renewed interest in freshening up the travel shopping experience. FAO Schwarz has airport outposts of its toy store in select locations and Buzzfeed recently got into the game with its own branded convenience stores.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.