UNO Vivetta Collaboration | Source: Mattel

UNO is turning 50, and Italian fashion designer Vivetta Ponti is giving the iconic card game a makeover to celebrate!

Launching today and exclusively on the Mattel Creations platform, Ponti’s limited-edition deck is a collaboration with Vogue Talents, a Vogue Italia property. Each card in the deck features the classic UNO color scheme on the front, while the backs feature some of Ponti’s personal passions — including animals and poetry — that often feature in her collections.

The packaging also has the designer’s touch, taking the classic UNO layout and filling it with a rose color. “Vivetta” is written on the front, and the hanging tab features some of the artwork that appears on the cards.


Ponti says UNO already has a lot of similarities with her brand. “UNO has always been one of the games that accompanies the funniest and most favorite moments with my two children,” she says. “The beauty of this game lies in its simplicity, in transcending different ages, cultures, and languages, in always knowing how to reinvent itself while maintaining its distinctive features.”

This isn’t the first limited-edition UNO deck that Mattel has offered via its Creations platform. Chicago artist Nina Chanel Abney’s art graced the cards in a collaboration with Pharrell’s Black Ambition that launched back in December. And last November, artist Bobby Hundreds remixed the iconic game with his signature style.

This fashionable, limited-edition UNO deck is available from Mattel Creations for $20.

About the author

Rocco Marrongelli

Rocco Marrongelli

Rocco Marrongelli is an Editorial Intern at Adventure Publishing Group. He shares news and reviews of pop culture and the latest toy trends on the Toy Insider and the Pop Insider. He has many passions involving the ’80s, such as collecting vintage action figures, watching cartoons while eating cereal straight from the box, and will always play Nintendo until the day he dies. Rocco is a huge Disney Parks fan and claims Thunder Mountain is honestly the best mountain ride in all the land. He also owns 172 Funko Pops! and doesn’t plan to stop, and yes, he’s opened every single one of them. You can follow @RoccoSupreme on all your favorite social platforms.