Even though we’re in the last few months of 2023, the Disney 100th anniversary celebration is not slowing down anytime soon. This time, the famous company is partnering with the young social media giant TikTok.
Beginning on Oct. 16, Disney100 on TikTok will invite fans to a unique interactive experience. Not only will fans be able to watch videos from across Disney’s brands, but they can also create their own videos with Disney music and effects, play daily Disney trivia, and collect and trade “Character Cards” of their favorite characters to win unique profile frames to show off their fandom.
More than 48 Disney handles will participate in the four-week activation. Fans in 24 regions around the globe can enjoy content from Disney, Pixar, Star Wars, Marvel, ESPN, National Geographic, Disney Parks, and beyond.
Whether they celebrate legacy films, heroes from the #marvel universe (277 billion views), or newer classics like #encanto (31.8 billion views), Disney fans come to TikTok to connect and create entertaining videos celebrating their favorite characters, franchises, movies, and Disney memories. There are more than 150 million followers of Disney-operated TikTok accounts who tune in for the action on @espn, on-the-ground excitement from @disneyparks, or educational content from @natgeo.
Since music is a large part of the app’s experience, TikTok is also curating a special Disney100 playlist featuring some of the most popular Disney hits, including songs from classic movies like Cinderella and The Lion King as well as the upcoming Wish, alongside hits from the likes of Toy Story and High School Musical.
