The new Contra-inspired flavor will help players fuel up and compete at their highest level. | Source: Konami

One of the most iconic run-and-gun games ever developed is turning 35, and it’s time to celebrate!

The Contra video game franchise from Konami is commemorating its special anniversary with a new wave of official products. To start, Konami has signed agreements with Udon Entertainment, the publisher of original and translated art books, graphic novels, and manga; commemorative coin company Apmex; and G Fuel, the performance energy drink company.

Udon is developing an artbook celebrating the Contra universe over the years and the game’s many titles. It is targeted to launch in the beginning of next year. Apmex has also come on board to create a commemorative coin collection that will be available in the fourth quarter of this year.

Lastly, G Fuel is introducing a new Contra-inspired flavor that will help players fuel up and compete at their highest level. G Fuel’s Rapid Fire Collector’s Box comes with a sweet, mandarin orange-tasting beverage, packaged in a full-art Collector’s Box that shows commando heroes Bill and Lance fighting off hordes of aliens from the franchise’s 8-bit debut. Plus, each Collector’s Box comes with the new G Fuel Rapid Fire 40-Serving Tub and an exclusive 16 oz Shaker Cup wrapped in a Contra action scene. Buy your own Collector’s Box at for $39.99.

Related: Fanattik Celebrates 30 Years of ‘Jurassic Park’ with New Collectibles

This line of merch will invoke fond memories and provide lasting keepsakes for the franchise’s fan base and a new generation of gaming enthusiasts.

About the author

Maggie Dougherty

Maggie Dougherty

Maggie Dougherty is an editorial intern at Adventure Media & Events. She is a senior at Iona University in New Rochelle, New York, where she studies digital media and production. In her free time, Maggie can be found watching Conan O’Brien videos on YouTube, reading biographies of Lyndon B. Johnson, or listening to the Succession soundtrack.