How strong is your Disney fandom?

ShopDisney recently launched the Disney Backstage collection, a subscription-based service for fans to celebrate the heritage and roots of The Walt Disney Co. Disney dug deep into the archives to make sure all of the designs featured on the limited-edition merch are based on forgotten stories and lost art.

Each month, subscribers will receive a mystery canister with a limited-release T-shirt, pin, and other surprises. Every reveal will be top secret and shared only with subscribers, but we’ve got the deets on the first release.

The first canister, appropriately dubbed the Welcome Canister, is a throwback to the early beginnings of Disney Bros. Studios — a time before Mickey Mouse even existed. Subscribers will receive a T-shirt with a “Disney Bros. Studio” logo, a collectible Disney pin that compliments the story on the tee, a behind-the-scenes story card, and the retro-inspired keepsake container.

Disney Backstage Collection releases will be available in the U.S. for $34.99 a month, and will no longer be available once they’re retired. Click here to subscribe!

Photo: shopDisney

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik is the senior editor at the Pop Insider, best known as the resident Insta Queen, where she fuels her geeky heart with the latest entertainment and pop culture news. She travels to different stations in the U.S. and Canada to show all her fav products on TV! Maddie is also an editor at the Toy Insider, the leading consumer holiday gift guide and toy review and news website, and serves as the editor-in-chief of leading trade magazine The Toy Book and weekly e-newsletter Toy Report, keeping the toy industry up to date with the latest happenings. Her love for consuming media is surpassed only by her love creating it (especially when she gets to talk about her favorite things). She is a Leslie Knope in training, and you can often find her rereading the Harry Potter series with a cup of coffee in her hand and patiently waiting for the next season of Brooklyn Nine-Nine. See more of Maddie on Twitter and Instagram @MaddieMichalik.

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