Star Wars Day is here (May the 4th be with you!), and that means even more exciting products and intergalactic content is hitting the internet.

We already knew about tons of great Star Wars Day initiatives leading up to today — new product releases, The Rise of Skywalker on Disney+, and a new BTS docuseries about The Mandalorian, to name a few — but a few companies kept their releases under Imperial guard until today.

Check out some of our favorite May 4 news below, from data to must-have merch!

New Star Wars x Barbie

The first round of Star Wars x Barbie dolls debuted last August, and now fans have four more fashionistas to collect from a galaxy far, far away. Three new dolls inspired by Rey, a Stormtrooper, and C-3PO (pictured above) are available for preorder from Entertainment Earth at $99.99 each. There is also a Chewbacca Barbie available from for $150. All four dolls are expected to ship this summer.

Disney+ art and new avatars

In addition to the new Star Wars content headed to Disney+ today, the streaming service is getting some visual updates to celebrate May 4. All week, the site will feature Star Wars concept art on its home page (pictured, top) and the primary visual for all Star Wars titles will change to be an original concept painting.

There are also new Star Wars avatars available to set as user profile images, including Jabba the Hutt, D-0, and a porg.

LEGO Star Wars: The Skywalker Saga key art

Later this year, fans can get their hands on a massive LEGO Star Wars video game that features storylines from all nine movies in the Skywalker Saga. Today, TT Games revealed key art for the upcoming game and chatted with about what fans can expect from this new game.

Droid Depot gets an app

Disney parks may be closed to visitors, but you can bring the magic of Galaxy’s Edge home with a free, new mobile app. Fans who already have a BB- or R-series astromech droid unit from the park can use the app to interact and play games with it, but those who haven’t had a chance to visit Droid Depot IRL can build a digital droid!

Displate Empire Strikes Back collection

In case you aren’t familiar, Displate makes durable, metal posters for tons of your favorite fandoms. In honor of Star Wars Day and the 40th anniversary of The Empire Strikes Back, the company released a collection of 10 Displates inspired by Episode V. Shop the collection here!

Corelle Star Wars

Add a touch of fandom to your kitchen with new plates and food storage containers from Corelle. The Star Wars collection has 13 items, including white plates featuring line-drawn Star Wars characters and a set of Pyrex containers with themed graphics.


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Danielle Nicole The Child Purse

Have you ever seen a cuter purse?? This adorable bag will be on sale in late August. Sign up at to get notified when it is available.

SEMrush Star Wars search data

Here’s some fun tidbits for you, courtesy of data trends provider SEMrush, about Star Wars fans’ internet search habits.

The Mandalorian and Baby Yoda are the most-searched Star Wars title and character, respectively, over the past year. (No shock there!) The most-searched question about the series, meanwhile, was “How many Star Wars movies are there?”

In case you were wondering, the top five most-searched Star Wars movies/shows this year were:

  1. The Mandalorian
  2. Star Wars: The Rise of Skywalker
  3. Solo: A Star Wars Story
  4. Star Wars: The Last Jedi
  5. Rogue One: A Star Wars Story

And the most-searched characters were:

  1. Baby Yoda
  2. Darth Vader
  3. Yoda
  4. Kylo Ren
  5. Chewbacca

The more you know!

Don’t forget: In addition to new merch and announcements, lots of retailers are offering discounts on their existing Star Wars merch. Click here for the official list!

Photo: Disney

About the author

Madeleine Buckley

Madeleine Buckley

Madeleine Buckley was a Senior Editor at The Pop Insider, The Toy Insider, and The Toy Book. She covered all things toys and fandom, and has appeared on Cheddar and a variety of regional news networks to talk about the latest trends in both. She is a movie score enthusiast, mediocre knitter, proud Syracuse alumna, and Marvel lover. You can usually find her at the movies or hanging out at home with her super-pup, Parker.