“Make it a Michael Knight” | Source: Fanattik

Fanattik just hit the Turbo Boost button for a new range of products that are officially approved by the Foundation for Law and Government (FLAG).

To celebrate the 40th anniversary of Knight Rider, the collectibles brand inked a partnership deal with Universal Brand Development for a new range of products inspired by a series that was ahead of its time and became a global sensation with a cult following.

Fanattik’s Luiz Ferreira shows off some Knight Rider product with Michael Knight | Source: Fanattik

“Members of the team here at Fanattik loved watching Knight Rider growing up,” the Fannatik team said in a statement. “Michael was so cool — with balls of steel — so when we were throwing bottle opener ideas around, we thought, what better way to open a bottle than by using what was between his legs?”

Yes, Fanattik is playing into the flirty nature of FLAG’s Michael Knight (David Hasselhoff) with products like a bottle opener, collectible pin, a keychain, and glassware that come in packaging labeled “Make it a Michael Knight.” Of course, you can’t have Knight Rider without the Knight Industries Two Thousand (KITT), and the original smart car is featured prominently as well.

Related: BTTF and Knight Rider Get an Epic Mashup as Scalextric Slot Cars

Additionally, Fanattik and Universal are also collaborating on new products for two other iconic properties celebrating 40th anniversaries this year: Steven Spielberg’s E.T. The Extra-Terrestrial and John Carpenter’s The Thing.

Keep your scanners peeled for new Knight Rider, E.T. , and The Thing merch at wearefanattik.com.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.