Hasbro is bringing its iconic collection of brands to this year’s New York Comic Con (NYCC). From G.I. Joe and Transformers to Magic: The Gathering and My Little Pony, fans will find a ton of con-exclusives and panel and event opportunities to explore.
Fans can head straight to Hasbro’s booth (No. 1012) to purchase exclusives like the G.I. Joe Classified Series #172 Cobra-La Pythona, the Transformers Generations Armada Nemesis Prime and Air Defense Mini-Con Team, the Marvel Legends Series Fantastic Four Villain Super-Skrull, the Star Wars: The Black Series Mace Windu and Darth Sidious Figures, and the Star Wars: The Vintage Collection Jedi Spirits 3-Pack.
G.I. Joe fans can grab this con-exclusive La Pythona figure at Hasbro's booth. | Source: Hasbro
Pose these Star Wars: The Black Series Mace Windu and Darth Sirious figures for epic battles. | Source: Hasbro
The Transformers Generations Armada Nemesis Prime and Air Defense Mini- Con Team will be a must-grab for any Transformers fan. | Source: Hasbro
Hasbro’s brand partners will also host panels throughout the weekend, sharing upcoming products and presentations with the creative teams behind fans’ favorite franchises. On Thursday, Oct. 9, the Hasbro Star Wars and Marvel Panel will showcase new and upcoming toys from both brands, including updates on the Star Wars The Black Series and The Vintage Collection, as well as the Marvel Legends line.
On Friday, there will be two panels: one for Magic: The Gathering fans and the other for action figure fans. The Nickelodeon x Magic: The Gathering panel will reveal the first look at the new collaboration, while the Hasbro Toy Panel – Action Brands panel will feature Hasbro’s marketing and design teams sharing the latest updates on the Transformers Studio Series, the G.I. Joe Classified Series, and the Ghostbusters Kenner Classics collection. Additionally, the results of the 2025 Transformers and G.I. Joe Hall of Fame Vote will be shared at the latter panel (you can still vote until Oct. 6, if you haven’t yet).
On Saturday, the Transformers & G.I. Joe: A New Era for the Energon Universe panel will share the latest updates for the comic book franchise, with a surprise giveaway for attendees. Panel speakers include Robert Kirkman, Dan Mora, Joshua Williamson, Jorge Corona, Tom Reilly, Conor Hughes, and Skybound’s Executive Editor Ben Abernathy.
Hasbro will have several brand experiences throughout the weekend. There will be a G.I. Joe Cold Slither Live Concert at Gramercy Theater on Saturday, Oct. 11, as well as an Energon Universe x Skybound Talent Signing at Midtown Comics Times Square on Friday from 7-9 p.m. On Thursday, Friday, and Sunday, there will be a meet and greet with Andy Price, comic artist for My Little Pony, and Tara Strong, voice actress of Twilight Sparkle, at Kayou’s booth (No.1217). For more details on the My Little Pony meet and greet schedule, visit Kayou’s Instagram page. My Little Pony fans can also have their appearance pony-fied at the Kayou Ponification Station, from 1-6 p.m. on Thursday and Friday, and from 11 a.m. to 4 p.m. on Saturday and Sunday.
For Dungeons and Dragons fans, there will be a talent signing for The Finest Edge of Twilight: Dungeons and Dragons. Author R.A. Salvatore will be there with Penguin Random House to celebrate the launch of the novel on Friday from 11:30 a.m. to 12:30 p.m. at NYCC’s official autographing area, and from 1:30 p.m. to 2:15 p.m. at the Penguin Random House booth (No. 3021). On Saturday, they will continue to sign autographs from 11:30 a.m. to 12:30 p.m. at NYCC’s official autographing area, then from 3:30 p.m. to 4:15 p.m. at the Penguin Random House booth.
Can’t make it to NYCC this year? Worry not, as fans can tune in to an exclusive Hasbro Pulse NYCC Fanstream recap on YouTube for a recap of any panels or events they missed. And make sure to stay tuned here at The Pop Insider, since we’ll be on the ground covering the whole weekend.
