Season 3 of animated series Helluva Boss is heading to Prime Video next week, and fans of the show took to the Javits Center at New York Comic Con (NYCC) to celebrate with a panel on the show’s Main Stage, followed by the premiere of the first episode of the season.
Helluva Boss is the second hit series created by Vivienne Medrano (AKA VivziePop), which exists in the same universe as Hazbin Hotel. The adult animated series follows the employees of Immediate Murder Professionals (I.M.P., for short), a gang of demon assassins from Hell who kill people on Earth for a living.
Season 3 of Helluva Boss is the first season of the show that was created completely under the banner of Prime Video.
Brandon Rogers, who voices Blitzo and also writes for Helluva Boss, says the partnership with Prime did not affect the creative process for the show’s writing.
The Helluva Boss cast teased a vulnerable, electric season for season 3. | Source: The Pop Insider
The Helluva Boss cast teased a vulnerable, electric season for season 3. | Source: The Pop Insider
“We had more money, but they really kept their grubby little paws off this thing,” Rogers says. “As a writer, I can’t tell you when the shift happened. It’s the same pipeline. I can’t speak on the music or anything like that, but it seems like it’s coming from the same hole. So I appreciate how they let us just sort of run with what we already had.”
Medrano said that the partnership with Prime has even freed the creative team from the more strict constraints of YouTube’s content guidelines.
“The cohesion between an indie studio and a massive studio like Amazon, and the fact that we can partner with and use their resources, can help us make the show bigger and better, is really cool,” Medrano says. “But we still maintain an enormous amount of original ownership. And so the show really gets to be exactly what I want it to be. What’s cool about being on Amazon is that we can actually be even more of what we want to be because the censorship is much less intensive than on YouTube. There are certain episodes that will be raunchier than anything we’ve shown on YouTube, and when they go on YouTube, they’re probably going to have to be censored. So you’re honestly going to see the most honest version of Helluva Boss on Prime.”
Despite all of the raunch, season 3 of Helluva Boss promises to pack an emotional punch, with Richard Steven Horvitz, the iconic voice actor who plays Moxxie in the show, saying fans can expect a lot of vulnerability out of their favorite characters.
“It’s an emotional season because everything is changing. That’s what you can count on in season 3, that everything and everyone is changing,” Horvitz says.
For example, Millie (voiced by Vivian Nixon) is faced with her pregnancy and how it affects her life and her career this season.
“Millie is presented with something that makes her question if she can be the best at what she does, because she is the best at what she does right now. She’s the best killer. She’s the best wife. She’s the best employee,” Nixon says. “But how do you navigate the danger and the love and the lust if you decide to bring the little human who depends on you twenty-four-seven into the world? How does that impact you? So I think she’s dealing with fear and choices, and I’m excited to see how she navigates that.”
The cast also teased some of the music fans can expect to see in season 3. Erica Lindbeck, who voices Loona, announced that her character would get her own musical number in part 2 of season 3, which is still in development. Bryce Pinkham, who voices Stolas, talked with The Pop Insider about a song this season that pushed him into a new space as an artist.
“I have a song coming up in this season that is probably the most challenging thing I’ve done as a performer, not just musically, but also just content-wise, that feels like what I like about this show and this universe is it’s pushed me well outside my comfort zone. This song definitely embodies that,” Pinkham says.
Harvey Guillén, who recently took the stage on Broadway’s production of Rocky Horror Show, teased his involvement in several songs this season, including potential duets and group sounds, as his character, Vassago, takes on a more central role this season.
“This cast is very phenomenal, they can sing in circles around everyone in the world, but it’s really great to be joining them and be a part of the family,” Guillén says.
Before taking fan questions at the panel, the cast announced that a Hot Topic-exclusive collection of Helluva Boss merch would launch Oct. 14, the same day that season 3 launches. The line includes a fur-lined Loona hoodie, a hoodie with Blitzo horns, and more.
The first three episodes of season 3 of Helluva Boss hit Amazon Prime on Oct. 14, with four more episodes dropping Oct. 21 and 28. Part 2 of season 3 is expected to drop next year.
