Bad Robot, J.J. Abrams’ film company, is teaming up with Tencent to dip into the gaming scene. Brian Weinstein, president and COO of the company, says that the new endeavor will exclusively publish games developed by Abrams Bad Robot, with Warner Bros. Interactive Entertainment hopping on as a minority investor.

The intended market for the new games are PC and mobile—the projects will be fronted by in-house designers within the company. The division will be led by Dave Baronoff, who has worked on gaming content for movies such as Cloverfield and Sphinx. Tim Keenan, creator of Duskers, is set to serve as creative director.

Abrams commented on the new venture by saying, “I’m a massive games fan, and increasingly envious of the amazing tools developers get to work with, and the worlds they get to play in. Now we are doubling down on our commitment to the space with a unique co-development approach to game making that allows us to focus on what we do best, and hopefully be a meaningful multiplier to our developer partners. Dave’s creativity, deep passion and skillful leadership will be incredibly valuable as we harness our partner Tencent’s expertise, experience and reach to bring our games to audiences around the world.”

h/t Hollywood Reporter

About the author

Xandra Harbet

Xandra Harbet

Xandra Harbet is an assistant editor at Adventure Publishing Group. She enjoys nerding out for articles on the Pop Insider, crafting weekly toy reviews for the Toy Insider and contributes to the trade magazines the Toy Book and the Licensing book. When Xandra isn't writing or attending conventions, she's dancing around her room in Supergirl cosplay, jammin' out to Britney Spears. She once had to stash her lightsaber behind a bush at the Rogue One premiere because the theater had a lame 'no Kyber crystal weapons' policy. Her friends insist that she's the poster child for Gryffindor because she's staunch in her beliefs and recklessly tries to change the world. You can follow her wild adventures on Twitter @stakingmyheart or glimpse her massive collection of selfies on Instagram @dontgostakinmyheart