This year, the ‘K’ in KCON LA 2026 stands for Kuromi. The Sanrio star is taking the spotlight from Aug. 14–16 with a convention appearance featuring first-of-its-kind activations, performances, and special surprises.
Step into Kuromi’s Mischief Mansion to experience tricks and treats ahead of Halloween. This highly visual booth brings mischief around every corner with mystery mirrors featuring the character’s voice and image. And, if you head to the control room, you can help Kuromi trigger pranks and mystery mirror animations. As a special treat, this mansion also offers surprise phone calls, capsule toy machines, character meet-and-greet moments, and Sanrio-themed giveaways.
Beyond the mansion, Kuromi makes her musical debut on the Dance Stage in Kentia Hall at the LA Convention Center. During a 20-minute live performance, held twice daily at 11 a.m. and 12:30 p.m. PT, fans can listen to a rotating setlist featuring her full catalog. Between mischief and music, Kuromi is giving her fans a true Sanrio experience.
Fans can collect giveaway collectibles at Kuromi's Mischief Mansion. | Source: Sanrio
Kuromi will bring live performances to KCON LA's Dance Stage. | Source: Sanrio
But this mischievous character is not the only star at KCON LA. Fans have a rare opportunity to meet Yuko Yamaguchi, the designer behind Hello Kitty for the past 46 years. Yamaguchi, as well as one of the designers behind Kuromi, will be at a special signing at the Dance Stage daily at 3:50 p.m. PT.
Sanrio fans can learn more about Kuromi’s KCON LA 2026 activations at kuromimischiefmansion.com, with tickets for the convention available at kconusa.com.
