This growth sets a new record for the highest consumer spending across mobile applications.
The streaming platform reportedly earned $86.6 million in November, a rate that is 77 percent higher than their earnings last November. This amount surpassed their previous record high for July, when they earned an estimated $84.7 million.
The data, compiled by app intelligence firm Sensor Tower, shows the U.S. consumers primarily use the streaming service on mobile devices, including iOS and Android devices. Such research indicated how more consumers are abandoning traditional cable plans and television sets and replacing with consuming media content through mobile phones and tablets.
As mobile users have increased, the platform is currently testing a mobile-only subscription to make the service more affordable in Asia and other emerging markets.