Some might think that Tabasco is more of a lifestyle than a single condiment, and they’re right.
To help you maintain that lifestyle, Mcllhenry Co. (the company responsible for all of the Tabasco sauces in your cabinet) and global sports, events, and representation company IMG are teaming up to bring Tabasco-inspired products and experiences to you, the Tabasco lover.
You’ll have different opportunities to engage with the Tabasco brand, outside of dumping hot sauce on your eggs every morning. There are several different sauces, including Red Pepper Sauce, Green Jalapeño Sauce, Chipotle Pepper Sauce, Cayenne Garlic Sauce, Habanero Pepper Sauce, Scorpion Sauce, Sweet & Spicy Sauce, and Sriracha Sauce, so the possibilities for merch and experiences are vast.
Although the Tabasco-themed products have not been revealed yet, the lineup could include apparel, home goods, and collectibles. The Tabasco Country Store, available in Europe, features Tabasco-inspired aprons, boxer shorts, bar glasses, posters, and parking signs, so similar items could come from this new partnership in the future. Only time will tell where the iconic red diamond will go.
For now, you can stock your spice cabinet with different Tabasco sauces and jelly at shop.tabasco.com. You could also tour the factory and museum!
