Return to the 36 Chambers as ODB Gets Licensed

ODB

The legacy of Ol’ Dirty Bastard lives on!

A hip-hop icon, the co-founder of Wu-Tang Clan, and founder of Brooklyn Zoo will soon be further immortalized with new merch and experiences. The estate of Ol’ Dirty Bastard and Four Screens Management tapped FanGirl Consulting & Brand Management as its global licensing agent. Under the guidance of FanGirl CEO Anita Castellar, the ODB fandom will be embraced across multiple categories by tapping into his “fun-loving nature and desire to live life to its fullest.” That means new products, along with some developing lifestyle opportunities in alcohol/spirits, gaming, and cannabis.

“Growing up in the ’90s, it was hard not to have been personally impacted by the music of Wu-Tang and Ol’ Dirty Bastard. I am honored and thrilled that the Estate has selected my team to unlock the fandom behind the Ol’ Dirty Bastard legacy and we look forward to working with the team at Four Screens Management to build this global franchise,” Castellar says.

“Upholding the legacy of Ol’ Dirty Bastard is our mission at the Estate, and I am thrilled FanGirl will be representing us globally. We have fans all over the world, and they are always looking for new and exciting ways to celebrate ODB,” says Icelene Jones, administrator of the estate of Ol’ Dirty Bastard.

The FanGirl crew will hit the ground running at the Licensing Expo in Las Vegas this June. Recognize!

Photos: Estate owned. Al Pereira, photographer. From the set of the “Shimmy Shimmy Ya” music video shoot.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.