These Poppy Playtime Squishmallows Are Frightfully Fun

These toys are leaving Playtime Co. to possess your favorite plush line. Mob Entertainment and Jazwares are bringing horrific fun to collectors with all-new Poppy Playtime Squishmallows.  

Poppy Playtime is an episodic survival horror video game series set inside the abandoned Playtime Co. toy factory. By controlling a former employee, players will explore the factory, tackle puzzles, and come face-to-face with living toys. The game series currently features four chapters, with Poppy Playtime: Chapter 5 rumored to launch in 2026. 

Nobody leaves without a toy. Four popular characters from the Poppy Playtime franchise are joining the Squishmallows gang. This line features 8-inch plush for Huggy Wuggy, Kissy Missy, Catnap, and Doey the Doughman. Each Squishmallow features the character’s details, signature colors, and unique expressions.  

These horror characters aren’t the only ones getting a plush transformation. The Squishmallows line features your favorite characters from popular brands like Disney, Pokémon, Care Bears, Sanrio, and more.

You don’t need to enter an abandoned factory to get these plush. All four Poppy Playtime Squishmallows are available in-store and online at Target. The collection will soon expand to retailers like Amazon, GameStop, and Hot Topic.

To learn more about the Poppy Playtime franchise, visit mobentertainment.com/poppyplaytime.