Jesse Pinkman is officially back: Netflix dropped the new Breaking Bad flick — El Camino: A Breaking Bad Movie — this weekend, and to celebrate, Sony Pictures Consumer Products (SPCP) has brought together a collection of licensees for a brand-new global licensing and merchandising program.
“The appetite for Breaking Bad merchandise has never wavered, so we hope that El Camino will delight die-hard Breaking Bad fans and bring a new audience to the franchise as well,” said Jamie Stevens, executive vice president at Sony Pictures Consumer Products, in a statement. “SPCP has developed an incredible assortment of modern products in collaboration with our all-star licensees, allowing fans to show their love for Breaking Bad in various forms.”
Get ready to embrace your inner Walter White and Jesse Pinkman with a slew of exclusive merch from manufacturers including Araca, K-Swiss, Isaac Morris, and USAopoly.
Drink up with White’s brother-in-law Hank’s mythical homebrew Schraderbräu, available in 22-ounce bottles from Craftshack.com, Costco stores in New Mexico, and select retailers in California. The Schraderbräu beer is a German-style Marzen, and I’m certain that White and Pinkman would surely approve.
That’s not all: SPCP is also partnering with K-Swiss for a limited range of footwear with Foot Locker and Project Greenhouse, an app. The first pair, inspired by the RV where the duo first cooked up their concoctions, will drop with the new movie, and a second based on the yellow hazmat suit will drop next year. If you can’t get your hands (or feet) on these illusive sneaks, an assortment of new merch will be available at Araca’s official online store. Additional licensing opportunities include a Breaking Bad: Criminal Elements mobile game from FTX, an Isaac Morris apparel collection, and themed Monopoly and Trivial Pursuit games from USAopoly.
In addition to sporting your best BB-themed threads and accessories, fans can experience Pinkman’s life IRL. The team who created the interactive experiences Saved by the Max, Good Burger, and Peach Pit joins forces with SPCP to bring Breaking Bad to life with the first Breaking Bad Experience. This one-of-a-kind pop-up will open this Thursday, Oct. 17, in West Hollywood, California, as a themed bar and restaurant. You can reserve a table now through January at breakingbadexperience.com. Prepaid reservations are on sale for $30 each and include a tasty entree dish and your choice of a cocktail, mocktail, or other beverage. We can’t wait to see what they’ll cook up.
With so much new merch and interactive experiences, it’ll almost feel like you are on the run with Pinkman himself.
Photo: Netflix
