Harry Potter

Harry Potter and the Sorcerer’s Stone | Source: Warner Bros.

Do you hear that? It’s the soothing sound of “Hedwig’s Theme” calling from the toy aisles of the future!

That’s right, fans of the Wizarding World are gonna have to clear some space in the ol’ curio cabinet for a fresh assortment of new toys and collectibles inspired by the Harry Potter and Fantastic Beasts films.

Following the recent success of its DC Comics and Batman lines, Spin Master extended its licensing partnership with Warner Bros. Consumer Products (WBCP) to include the magical realms. Under the new agreement, Spin Master will create and market figures and accessories, playsets, vehicles, dolls, games, plush, and roleplay items based on the Wizarding World franchise.


“Spin Master is all about creating magical experiences for kids through innovative toys, entertainment, and digital platforms,” says John Blaney, senior vice president, licensing at Spin Master.

The first lineup of toys based on the Wizarding World is slated to hit retail beginning next fall.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.