Stan Lee Universe

Source: Genius Brands

The power of Stan “The Man” Lee is fueling a new joint venture between Genius Brands International and the late comic industry legend’s POW! Entertainment.

Under the deal, the Stan Lee Universe will be a new entity that will assume worldwide rights, in perpetuity, to the name, physical likeness, physical signature, live-action and animated motion picture, television, online, digital, publishing, comic book, merchandising and licensing rights to Stan Lee and select intellectual property (IP) that he created post-Marvel Entertainment.

“Stan Lee was one of a kind,” says Margaret Loesch, former president of Marvel Productions, and current head of Genius Brands’ Kartoon Channel. “Stan Lee Universe is going to be an unimaginable source of blockbuster entertainment for many years to come.”

Once completed, subject to due diligence and documentation, the deal will position Genius Brands as the managing and controlling partner of the Stan Lee Universe joint venture.

“In all of Hollywood, there is no greater prize,” says Andy Heyward, chairman and CEO of Genius Brands. “This is the Holy Grail. Stan Lee Universe is a once in a lifetime asset drawn from over 100 original, heretofore unexploited properties, created by the most successful creator of intellectual property of our time.”

According to Genius Brands, the Stan Lee Universe is comprised of more than 100 original Stan Lee creations, from which it will develop and license approximately seven properties per year.

“Having worked with Stan and been a close friend for almost 30 years, nothing could make me prouder than for Genius Brands to become the guardian of both his brand and body of work,” adds Heyward. “I have no doubt that the greatest characters, the greatest stories, and the greatest hits from the mind of Stan Lee have yet to be told. As big as Spider-Man, Black Panther, X-Men, and the Avengers are today, tomorrow it will be Stan Lee’s Tomorrow Men, his Stringbean, his Black Fury, and Virus.”

Genius Brands plans to explore the Stan Lee Universe on-screen and across multiple consumer products categories in the years ahead.

Last year, Stan Lee’s POW! Entertainment entered into a licensing deal with Mego that was supposed to result in a collection of 8-inch action figures based on the “Secret Vault of Stan Lee.” Thus far, the only figure to be revealed is a version of Lee himself that is said to be shipping this summer.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.