Snacks are an important part of any game night. The luxury candy brand Sugarfina teamed up with Hasbro to launch a special edition of Candy Land featuring gourmet treats that are built right into the game board.
“Putting a spin on whimsy is what Sugarfina is known for,” says Scott LaPorta, CEO and Co-Investor of Sugarfina. “With this collaboration, we were excited to innovate the beloved childhood game while bringing a new way of candy tasting to grown-ups and children alike.”
Throughout the game, players will pass through the Sugarfina-themed areas including the Haunted Cookie House, the Sugarfina Boutique, and Gummy Bear Clouds. As players move around the board, they can land on a square with a picture on them. When players land on these squares, they can open the matching drawer and snag a piece of Sugarfina candy to snack on, including Queen Frostine Pearls, Jolly Gumdrops, and Mr. Mint Caramels.
To go along with the launch of the board game, Sugarfina also launched the Strawberry Pink Cloud Chocolate Bar, a strawberry-flavored white chocolate bar topped with pop rocks and sparkling sugar.
SUGARFINA X CANDY LAND
In this special edition of Candy Land, players move around the board landing on squares with pictures on them. When players land on these squares, they can open the matching drawer and snag a piece of Sugarfina candy to snack on, including Queen Frostine Pearls, Jolly Gumdrops, and Mr. Mint Caramels.
