Barbie fans should be feeling pretty hyped, as a three-day festival celebrating all things Barbie is on the near horizon.
Barbie DreamFest will be from March 27-29 at the Broward County Convention Center in Fort Lauderdale, Florida, and promises nostalgic activations, cool exhibits, iconic fashion shows, hands-on workshops, a marketplace packed with exclusive Barbie merch, and inspirational panels. Mattel and Mischief Management invite fans of all ages, from the dedicated Barbie collectors to those nostalgic for their childhood Barbie dolls and playsets, to attend and celebrate the history and cultural impact of Barbie and her friends.
“Barbie has always empowered fans to dream big and express themselves boldly,” says Melissa Anelli, CEO of Mischief Management, the team behind the event. “We’re honored to partner with Mattel to bring that spirit to life in a fully immersive way. Barbie Dream Fest will be joyful and filled with unforgettable moments.”
To stay updated on all the event details, visit barbiedreamfest.com, or follow @BarbieDreamFest on Instagram, Facebook, and TikTok. Tickets go on sale this fall, so there’s still time to get your Barbie pink statement pieces and outfit plans ready, but you should probably get those locked in asap.
