Mattel BTS Dolls

BTS fans are lighting up the Twitterverse this morning since Mattel officially dropped the curtain on its BTS doll collection. Kept behind closed doors at Toy Fair New York last month, the new dolls were teased extensively over the past week, with Mattel only revealing a dimple here and a swatch of fabric there. Today, we finally get to see all seven members of the South Korean boy band — V, SUGA, Jin, Jung Kook, RM, Jimin, and j-hope — in all of their fashion doll glory.

The dolls are based on the band’s appearance in the YouTube record-breaking “IDOL” music video. Since its release last August, the video has racked up more than 410 million plays, plus an additional 70 million (and counting) for a version featuring Nicki Minaj.

BTS x Mattl

Each 11-inch doll features rooted hair and is authentically sculpted to the likeness of each artist. With 11 points of articulation, fans and collectors can pose each artist to match the choreography from the music video, or to replicate their favorite BTS photo shoot.

To say that fans are excited may be an understatement. The first tease that Mattel dropped on Twitter last week garnered more than 140,000 likes, with more than 55,000 comments. No word yet on when the dolls will be up for preorder.

Photos: Mattel

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.