More than 25,000 fans made their voices heard about their favorite merch of 2025 in The Pop Insider’s first-ever Collectors’ Choice Awards. Now, the winners have finally been revealed.
The Collectors’ Choice Awards are a new, fan-voted awards program celebrating the best of licensed merchandise. Fans voted in 17 categories, picking their favorites from apparel and accessories, con exclusives, home goods, tabletop gaming, and more. Winners from many fandoms are represented, including Stranger Things, The Lord of the Rings, Power Rangers, and more.
The biggest winner of the program is McFarlane Toys, which is taking home the Overall Collectors’ Choice Award and Best Collectible Line for its iconic DC Multiverse Batman Returns 7” Action Figure Deluxe Theatrical Edition collection. The collection features a series of highly detailed action figures from Tim Burton’s 1992 film.
“The Collectors’ Choice Awards are all about giving fans a voice,” says Marissa Silva, Editor-in-Chief of The Pop Insider. “More than 25,000 fans voted to determine this year’s winners, proving just how passionate collectors are about the products, collaborations, and experiences that bring their favorite fandoms to life.”
2025 Collectors’ Choice Awards Winners
Overall Collectors’ Choice Award Winner
McFarlane Toys — DC Multiverse Batman Returns 7″ Action Figure Deluxe Theatrical Edition
Best Apparel/Accessory Line
JanSport — Stranger Things 5 x JanSport Collaboration Line
Best Beauty Collaboration
Glamlite — The Lord of the Rings x Glamlite
Best Branded Experience
The Walt Disney Co. — The Key to Disneyland Interactive Experience
(Amanda Rubinos Luna, Cody Hampton, Tatum Yusz)
Best Collectible Line
McFarlane Toys — DC Multiverse Batman Returns 7″ Action Figure Deluxe Theatrical Edition
Best Convention Exclusive
Hasbro — G.I. Joe Classified Series #163, Dreadnoks Cold Slither: Band of Vipers Tour Commemorative Action Figure Set
Best Fandom Collaboration
Cloudco Entertainment / Basic Fun! — Stranger Things x Care Bears
Best High-End Collectible
Wētā Workshop — Masters Collection – The Fellowship of the Ring
Best Home Goods Line
Trove Brands — Owala Disney Princess Collection
Best Limited-Edition Drop
Factory Entertainment — Star Trek: Strange New Worlds Phaser Limited Edition Prop Replica
Best Retro Revival
Playmates Toys — Mighty Morphin Power Rangers Re-ignition
Best Tabletop Gaming Collaboration
Goliath — The Sims Board Game by Goliath and Electronic Arts
Licensing Program of the Year
Netflix — Stranger Things
Merch Maker of the Year
Bandai Namco Toys & Collectibles
Product Designer of the Year
OHKU
Retailer of the Year
Entertainment Earth
The Underdog Award
Geek Orthodox
