Yo Joe!

After years of rumblings and rumors, it seems that the relaunch of Hasbro’s iconic G.I. Joe franchise may actually be happening.

D3 Go! and Emerald City Games, along with Hasbro, have pulled back the curtain on G.I. Joe: War on Cobra, an all-new mobile game launching worldwide on Jan. 20. The game puts a modern spin on characters, vehicles, and locations from the 1980s-era 3.75-inch scale action figure line and animated series. In the game, players choose a side and build out teams that will enter combat by land, sea, and air.

“For us, G.I. Joe is more than just a brand. It’s a shared piece of cultural history that’s near and dear to fans worldwide,” says Brian Etheridge, vice president of publishing at D3 Go!

The new game drops players into the war on Cobra, the “ruthless terrorist organization” that taunted the G.I. Joe team throughout the Reagan years. It’s up to the player to decide where their allegiance lies.

Heroes including Duke, Scarlett, Roadblock, and Snake Eyes will battle Cobra enemies, including Destro, the Baroness, Storm Shadow, and Cobra Commander. During the conflict, players will pilot familiar vehicles, such as the Killer W.H.A.L.E., V.A.M.P., Piranha, and Stinger, as they compete against other players in player-versus-player (PvP) battle mode.


The game will be available for download from Apple App Store, Google Play, and Amazon Appstore.

In recent years, talk of a full G.I. Joe relaunch has gained steam. Last year, a Hasbro job posting sought a new brand manager to lead development for G.I. Joe and Micronauts. Most recently, Paramount was said to have begun development on the next feature film in the series.

Pork Chop Sandwiches

Looking closely at the early screenshots for the War on Cobra (see above), it appears the designers are paying tribute to the notorious Fenslerfilm G.I. Joe PSA edits that went viral in the early years of the internet boom. We’re talking pork chop sandwiches, folks!

Photo: Hasbro

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.